Elli Efstratiou
Kalamaria, Thessaloniki
RETAIL
A women's clothing store in the municipality of Kalamaria, an area of 30 sq.m., renewed its aesthetics through our own specialised study and close supervision.
The central idea was to transform a small area, in the brightest part of Pasalidi Street, highlighting new shapes in its composition. Maintaining a minimal aesthetic, in order to clearly present the fashion items found inside the store, pastel colours were chosen for the walls, complementing the white marble floor.
Curves were created and enhanced using professional lighting to highlight the existing materials as well as the addition of plush fabrics in the fitting room area. Iron metal structures rise up to the 5 metre ceiling, to balance the curved lines and enlarge the area.
Simple lines adding luxury to the store and colours like white and gold, create a worldly atmosphere and highlight the unique clothes available there.
